The EU wide 'HELP for a life without tobacco' campaign has as its key objective the aim to use advertising to highlight how ridiculous smoking really is, as well as to inform EU citizens of the various channels through which they can seek support. The advertisements avoid condemnation of smokers and young people who might be tempted to start smoking, and instead focus the ridicule on the cigarette itself. Each advertisements ends with a reference to the Quitline number where smokers can get further advice and information.

The HELP roadshow is currently on an Eu wide tour and it is hoped that it will visit Ireland in the near future.

Contact ASH Ireland for further details.

Valerie E. Coghlan
Administrator
ASH Ireland
Action on Smoking and Health
43-45 Northumberland Road
Dublin 4
Republic of Ireland
Tel: 353 1 2310521
ashire@iol.ie 
www.ash.ie