The EU wide 'HELP for a life without tobacco' campaign has as its key objective the aim to use advertising to highlight how ridiculous smoking really is, as well as to inform EU citizens of the various channels through which they can seek support. The advertisements avoid condemnation of smokers and young people who might be tempted to start smoking, and instead focus the ridicule on the cigarette itself. Each advertisements ends with a reference to the Quitline number where smokers can get further advice and information.

The HELP roadshow is currently on an Eu wide tour and it is hoped that it will visit Ireland in the near future.

Contact ASH Ireland for further details.

Bríd Leahy
Administrator
ASH Ireland
Denshaw House
120-121 Baggot Street Lower
Dublin 2
Ireland
T: 00 353 1 6599451
E: ashire@iol.ie  
W: http://www.ash.ie/